“That’s not theirs. It’s not authentic….. etc”
Have you thought any of this when you see really nice photos in other people’s feeds?
These are arguments I hear sometimes when it comes to using stock photos on your Instagram feed (or FB, blogs, etc.).
Funnily enough, I *just* read an email on this VERY subject!
Brenna McGowan runs TheSocialRescue.com and I follow her on instagram (@thesocialrescue). She gives great advice and really knows her stuff.
I saw her video on Instagram, and thought, oh man! That’s so perfect, I should link to it somehow… and then I got the email.
Brenna so clearly tells us exactly what I want to say to everyone! Read it below:
“With the push to be transparent in our marketing, sometimes we think that we have to produce every picture ourselves. BUT—in my opinion—using a stock photo thoughtfully that falls into the structure of your brand is not only a smart idea, but is also a huge timesaver.
Other times you might wonder by not using your own photo if you will see a drop in engagement. I stand behind this statement: Pictures stop the scroll. Your words are what keep people around. Some of my best performing posts have been captions combined with a stock photo.”
She recorded a video on how she uses stock photos to curate a beautiful and branded feed—all while saving tons of time!